A SWOT(Just Threats) analysis (in essay form) is to be written for their case study (Jetstar) focus on a new target market(China). custom essay

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Here some points might help you

threats in our new target market (china):
1. Economic :
? Change in oil prices: constant fluctuation in oil prices which affects airfares
? China?s possibility of having uprising or war due to social instability
2. Competitors:
? Airlines
? High speed rail network
3. Security:
? Airplane crashes
? Terrorist attacks
4. Regulations :
Government subsidies for local airllines

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