Using the Apple case study covered in this unit, discuss how licensing of its iPod technology may provide opportunities for growth for Apple. Explain why there are risks involved with following such a strategy.
word accouts: 300, and conclusion please
Explain how innovation can be managed and discuss the organisational characteristics that have been identified as facilitating innovation.
word accouts: 300. and conclusion please
recommended text book:
Trott P (2011) Managing innovation and new product development 5th edition, Prentice Hall.
Baker M and Hart S (2007) product Strategy & Managment 2th edition, Prentice Hall.
Tidd J, Bessant J and Pavitt K (2009) Managing innovation 4th edition, Wiley.
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