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Write a short (300-700 word) paper (formatted to APA standards) considering the marketing challenges faced by Classic Airlines.
Be sure to answer these questions:
? Explain the marketing and management challenges that are facing Classic airlines.
? Is the company’s corporate culture a help or hindrance to the firm finding its way forward?
? Which marketing concepts found in this week?s readings can be related to Classic’s situation? (Include citations and references where appropriate.)
Please use reference below book chapter 1,2 &3 only
Marketing Management, 12e
ISBN: 0131457578 Author: Philip Kotler, Kevin Lane Keller
copyright ? 2006 Prentice-Hall, Inc. A Pearson Education Company
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