Part 1: Evaluating the Argument
Drawing upon your responses to the questions in the Introduction to Critical Summary Writing handout, select and describe 4 of the most significant strengths and limitations of Reading #3. Consider these strengths and limitations the possible basis for your critical summary. Your analysis can be brief (i.e., – 1 page): simply identify each strength and weakness, and support your responses with rationale (see template below for ideas). Keep your scholarly audience in mind as you take notes what would be appropriate and meaningful to comment on? Aim also to be as specific as possible. For example:
1. The author’s or authors use of/focus on ______________ is problematic/confusing/troublesome. It is problematic because___________. The consequences of this are____________. (NB: You can adjust wordings as needed to suit your analysis).
2. The author(s) do a great/effective/commendable job of __________________. It is effective because__________.The result of this is ____________________.
Critical Summary Preparation, Part 2: Contextualizing the Argument
Select **2** supporting articles from the 6 Critique Supplement articles examined in class (available on our MyUFV website) and review them for key issues/themes relevant to ones in Reading #3. Once you’ve selected your two supporting articles,
1) Prepare for your critique by paraphrasing/summarizing a minimum of 1 idea from *each*. Remember to practice reporting in APA style. For instance:
In ?Examining Media Representations: Benefits for Health Psychology, Antonio Lyons (2000) explores the ways public perceptions of health are influenced by the right combination of prominent media representations and audience receptiveness (p. 352).
2) Next, in a few sentences for each point you’ve paraphrased, identify how these ideas relate to (i.e., shape, challenge, change, limit, etc.) your understanding of what Reading #3’s authors are trying to argue. That is, how has your thinking about the source article been impacted? For instance, if an article by Arney and Rafalovich qualified as the article I was critiquing, I might make connections to Lyons’s claim above in the following way:
Arney and Rafalovich (2007) similarly (note use of transitions throughout and other key pointing words) explore the ways mediated health knowledge influences people’s decisions regarding self-care; however, unlike Lyons (2000), these authors focus mostly on the media?s role as an intermediary between the public and the pharmaceutical industry. While Arney and Rafalovich address the ways DTC ads promote a sense of identification with certain health conditions (which in turn may encourage some readers to act on their personal health concerns), the authors fundamental argument is perhaps over-simplified by their narrow focus on a simple advertising formula. Subsequent research into advertisers awareness of and ways of addressing their target demographic(s) might help unveil what is likely a much more complex set of interactions underlying audience buy-in regarding pharmaceutical advertising.
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