developing marketing capability custom essay

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Produce a report which critically analyses the use of different project management tools and techniques in the design, development and planning of marketing projects. Assess the information needs and resource requirements associated with the effective utilisation of these tools and techniques by business organisations.
Your report should also identify how the use of project management tools and techniques can contribute to the development and enhancement of marketing capability.
You are required to illustrate the points you make, using examples of business practice with which you are familiar.

Your work will be assessed against the following criteria:

? Critical analysis of the use of different project management tools and techniques in the design, development and planning of marketing projects;
? Assessment of the information needs and resource requirements associated with the effective utilisation of the project management tools and techniques identified;
? Identification of how the use of project management tools and techniques can contribute to the development and enhancement of marketing capability;
? Understanding of appropriate application of project management tools and techniques to different scenarios through examples;
? Clarity and quality of the written report.

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