Assignment 2: Evaluation study design This assignment requires you to prepare an evaluation plan for a health promotion program. A couple of program options are provided within the Assessment link, you will need to select one (1) as a basis for your evaluation plan. Notes: a. The evaluation plan can be an impact evaluation OR a process evaluation. In this assignment recommended to choice only one evaluation plan this because it would be difficult to do both well in 2000 words.. b. In the data collection methods section (4.4) do not include a fully developed instrument – eg, questionnaire/interview format/observational checklist/etc – this is an assignment in itself! You need only to describe the sort of questions, etc, you would include in the instrument, or if you plan to use a standardised questionnaire, briefly describe it. c. Some of the programs include multiple objectives, target groups and strategies – you may choose to focus your evaluation plan on one or more of these (rather than the whole program). You must state this clearly in section 3. d. For the purpose of this assignment you can assume the program has not commenced (eg if you are planning baseline measures) The following headings will be useful to guide you in planning this assessment task. 1. Title of the proposed evaluation study 2. Summary of the evaluation plan (about 200 words) This is an abstract of the evaluation plan. It is a stand alone summary of the context, objectives and methods of the proposed study. 3. Description of the health promotion program being evaluated (about 400 words) 3.1 Goals and objectives of the program 3.2 Program strategies (brief summary from program description provided) 3.3 Brief literature review of evaluations of similar (not necessarily identical!) programs (4-6 journal articles/reports of different programs if possible) 3.4 The need for evaluation of the program you have selected (that is, what knowledge deficit will it address?) 4. Evaluation strategy (about 1000 words) 4.1 Evaluation questions OR hypotheses OR objectives 4.2 Description of the evaluation design including: What is the design? (ie experimental, quasi experimental, naturalistic, or ‘no specific design’ as such, but a listing of the phases or components of the evaluation) 4.3 Rationale for the evaluation design (that is the reasons for selecting this type of evaluation). Here you should include a brief discussion of different approaches to evaluation and their relative strengths and weaknesses 4.4 Data collection methods including: 4.4.1 Sample 4.4.2 Data collection instruments 4.4.3 Procedures 5. Time-line for all components of the evaluation strategy 6. Plain Language Statement (about 300 words) 7. References (not counted in the word count) This assignment is a proposal (or plan) for the evaluation of a health promotion program. It is useful to think of the task as a report (or evaluation plan) which you are developing to submit to a funding body, or perhaps to your supervisor at work. The purpose of the assessment task is to allow you to apply the issues discussed in lectures, and in the readings, to a practical evaluation plan. The report needs to demonstrate that you have thought about the issues involved in planning an evaluation study, have undertaken additional reading to supplement the class material, and that you can assemble this information into an appropriate evaluation plan. THIS IS THE PROGRAM Australian Drug Foundation Youth and Alcohol ‘Your Shout’ DVD Purpose To provide the framework for an open and honest dialogue among young people about the culture of alcohol consumption in Australia and how it effects them. Method An entertaining, interactive and informative DVD will serve as an icebreaker and – in conjunction with a teachers aid – will guide classroom-based discussions and activities that help young people to understand the issues surrounding alcohol consumption and the impacts it can have on their physical, mental and social well-being. The DVD will contain interviews with young people as well as brief interviews with experts. Outcome By prompting factual and engaging discussions, we believe that we can enable young people to make informed decisions and foster thinking about alcohol and the value of harm minimisation where it is most meaningful: at a community, family and peer-group level. Objectives • Build an asset consistent with the ADF’s strategic, social and financial objectives • Create a suitable and effective educational product • Connect with our audience in a realistic, relevant and respectful manner • Foster thinking in young people • Entertain and inform young people • Balance an innovative delivery with a sensible and responsible approach Audience The DVD’s objectives are guided by evidence that the average age of alcohol initiation in Australia is aged thirteen. The content presumes an understanding and exposure to alcohol – but is mindful that some members of the audience will not have been exposed to alcohol. We have adopted a peer-on-peer approach to education and the DVD will feature members of the target audience to open up discussions. We will seek to include young people who: • Have been exposed to alcohol consumption • Have chosen not to drink • Have chosen to drink • Are in the process of making their choice • Hold a relevant or alternative cultural view to alcohol consumption The DVD will seek to build a young voice and represent a cross-section of Australian society that every member of our audience can identify with in some way. At no time will we glorify or promote alcohol consumption. Key Topics The DVD will leverage factual information and expert insight to inform the following topics: • The culture of alcohol consumption in Australia • The effects of alcohol consumption • Why young people drink • The role of social expectations • Dispelling alcohol myths • Risks and consequences • Choice and respect Key Messages • There is a culture of alcohol consumption in Australia that effects everyone • Some young people drink and some do not • Like adults, young people need to be equipped to make informed decisions • Everyone should feel comfortable and confident in making their own decisions • We need to respect other people’s decisions • We need to be able to talk about alcohol consumption openly and honestly Impact on our Audience – Learn / Feel / Act What are the key things we want them to learn? • People drink for different reasons • Equally, not everyone drinks • You have choices • Respect other people’s choices • Know how alcohol effects you on the night and in the long term • Know that your drinking effects others and your relationships with them • Understand the broader issues associated with drinking • Know that there are risks (social, physical and mental) and be able to manage/spot them • Know your lifelines (ambulance, parents and peers) and be confident in using them • Learn something new – be it factual, helpful or personally revealing • Dispel myths What do we want them to feel? • That they are not being told what to do nor being spoken down to • That this is a quality, well-informed and honest video worth watching • That this is relevant to them regardless of their drinking behaviour • Entertained and engaged by a range of emotions • Challenged and consequently thoughtful • That their experiences with alcohol may be shared by others • That these can be positive and negative • Inspired to explore the issues • Empowered to speak honestly • Confident that they are included, secure, supported, heard and valued in this discussion • Disarmed: that this is a meaningful discussion between young adults in which ‘cool’ and ‘uncool’ are put to the sidelines What do we want to shift in their actions, behaviour or sentiments? • Feel confident about their decision to not drink (at all or to excess) • Think before you drink • Plan your night out… before you’re out of it • You don’t need to drink to intoxication • Look after your mates • Don’t pressure your friends • Don’t cave to pressure from friends • Support other people’s choices not to drink and have the confidence to challenge norms • Equip them with the knowledge and confidence to discuss the issues later and pass info on ? Requirements: ? The purpose of the assessment task is to allow you to apply the issues discussed in lectures, and in the readings, to a practical evaluation plan. The report needs to demonstrate that you have thought about the issues involved in planning an evaluation study, have undertaken additional reading to supplement the class material, and that you can assemble this information into an appropriate evaluation plan. ? You need to select ONE PROGRAM as a basis for your evaluation plan. ? While some programs incorporate both process and impact evaluations (which is a great option), you only need to choose ONE for your assignment – choose EITHER process OR impact evaluation ? As this is a report use subheadings ? You may find the headings from the outline useful, and there may be some additional headings that are useful to incorporate ? 1.0 ? 2.0 ? 3.0 ? 3.1 ? 3.2 ? 3.3 etc. ? Word processed, 1.5 line spacing ? Title of the proposed evaluation study ? No marks associated with this ? Summary of the evaluation plan ? About 200 words ? This is an abstract of the evaluation plan. It is a stand alone summary of the context, objectives and methods of the proposed study. ? Have a look at an abstract in a journal article ? Weighted X 1 ? Description of the health promotion program being evaluated (about 400 words) ? Weighted X 4 ? 3.1 Goals and objectives of the program ? You can choose to evaluate the whole program or just an aspect of it (ie. a particular population group, one objective) ? Lift straight from the program outline ? 3.2 Program strategies (brief summary from program description provided) ? You can choose to evaluate all strategies or just one or two ? 3.3 Brief literature review of evaluations of similar (not necessarily identical!) programs ? 4-6 journal articles/reports of different programs if possible ? 3.4 The need for evaluation of the program you have selected (that is, what knowledge deficit will it address?) ? Evaluation strategy (about 1000 words) ? I should be able to read this and actually go and do your evaluation ? Looking at the weightings ? Section 4.1, 4.2 & 4.3 = weighted X 5 = approx 500 words ? Section 4.4 = weighted X 5 = approx 500 words ? 4.1 Evaluation questions OR hypotheses OR objectives ? Don’t need to include all of these – just one ? 4.2 Description of the evaluation design including: What is the design? (ie experimental, quasi experimental, naturalistic, or ‘no specific design’ as such, but a listing of the phases or components of the evaluation) ? 4.3 Rationale for the evaluation design (that is the reasons for selecting this type of evaluation). Here you should include a brief discussion of different approaches to evaluation and their relative strengths and weaknesses ? 4.4 Data collection methods ? 4.4.1 Sample ? Who will be involved in your evaluation? ? How many participants? ? Make sure your participants will provide you information to answer your evaluation questions/hypothesis/objectives ? 4.4.2 Data collection instruments ? You need to list what you will use and provide examples ? You are NOT required to develop full instruments ? May reference instruments that have been used in similar circumstances ? 4.4.3 Procedures ? Step by step guide of actually how to do your evaluation ? How and who will I recruit? When? What will I do? Etc. ? Time-line for all components of the evaluation strategy ? What is involved in an evaluation? ? Data instrument development, recruitment, transcribing etc. (many more things) ? May be useful to put in a table? ? Weighted X 2 ?
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