strategic marketing problems cases comments by( roger A .kerin and Robert A . peterson) chapter 7 (marketing channel strategy and mangement ) Hawaiian punch case study ,Ineed anylasis Rubric for Written Case Analysis Discussion of problem Has the student correctly identified the problem(s) identified in the case? Does the student clearly articulate the nuances to the problem? Have potential consequences been identified? 10 Identification of alternative courses of action Has the student identified all of the possible courses of action? 15 Evaluation of alternative courses of action Has the student identified the pros and cons of each action? 15 Use of quantitative analyses Has the student conducted a quantitative analysis of the various courses of actions (e.g. contribution analysis) in comparing the various courses of action? 15 Application of marketing concepts Has the student utilized concepts as presented in the text book and relevant to the case? 15 Rationale for decision Does the student provide the reader with a coherent argument for his or her choice of action? 15 Paper format Is the paper well written? Is the paper free of typos and grammatical errors? Is the paper presented in a professional manner? 15 Total 100 thak you
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