I need to Establish preliminary pricing and calculate break-even under different pricing assumptions. for southwest airlines.
Building your marketing plain on southwest Airlines
Think about your customers and competitors and set three possible prices.
3 Assume a fixed cost and unit variable cost and (a) calculate the break-even points and (b) plot a break-even chart for the three prices specified in step 2.
(Kerin, Roger A..Marketing, 9th Edition.McGraw-Hill Learning Solutions p. 352)
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