My pretend product is an iPaper that is manufactured by Apple. The iPaper is a product for the professional on the go, for the student that wants to get more done and for the homemaker that needs to make things happen. The product is the size of a credit card and can be unfolded to a screen display size of eleven inches. When turned off, the iPaper is translucent, when on it is not. The thickness of the unit is twice the thickness of a piece of paper, it’s washable, and may be used in water. The durability of the unit makes it tare resistant. As powerful as a desktop computer, this mobile device gives its user the flexibility to use it as a desktop replacement. Powered by an Intel i16 mobile processor with 16 gigs of ram and a 250 gig hard drive the unit has the power to run all of today’s most demanding software. The iPaper is powered by a next generation pulsar battery which makes it extremely green in its power consumption. The battery has a 10 year life to it and only needs charging every 20 hours of normal usage of the iPaper with a standby of 2 weeks. It gives the portability of the smallest phones on the market but folds out to being one of the largest handheld devices on the market.
The essay should include the following information:
* Select and justify the appropriate price and price strategy that should be used and explain why you consider it appropriate.
* Analyze the impact of channel management decisions on the marketing of your product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping and middlemen.
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