Media Advertising Custom Essay

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please answer the below questions.

1. Discuss the nature of the choice between the use of print, free-to-air television and radio, and subscription broadcasting as advertising media. Explain how these aspects of difference affect a campaign strategy in terms of scheduling and the target audience.

2. Explain the traditional methods of measuring the effectiveness of standard advertising in both broadcast and print media, describing the advantages and disadvantages of these methods. How can these be adapted to the use of viral advertising through email and mobile phone technology?

3. Describe the process for allocating budget to different aspects of a campaign, including media choice. You must discuss this in terms of reaching the desired audience, the objectives of the campaign and effectiveness of the strategy chosen.

4. What are the benefits and drawbacks of self-regulation in the advertising industry? Include perspectives of business, advertisers, consumers and society as a whole.

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