You will work in pairs to complete this project and have four days in which to complete it.
You need to:
Research and read some background into online marketing.
Research and describe what online marketing is.
Research and describe the key components of online marketing.
Describe using examples, how online marketing can fit and be integrated into the marketing mix.
Describe in some detail how the online marketing components can be utilised to the benefit for a chosen organisation.
Provide definitions in your own words utilising a number of resources.
Provide examples wherever possible.
You must reference correctly and marks will be awarded for students who try to explain using their own words rather than quoting.
You need to produce work at a high level to represent your current standing within your program of study.
Your ability to work independently and to a deadline will dictate the length of this piece of work BUT all the above tasks must be completed.
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