Provide recommendations to address strategic issues confronted by China Airlines Custom Essay

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Provide recommendations to address strategic issues confronted by China Airlines from;
Case 11: Problems at the China Airlines – By Debpratim Purkayastha, Monjori Samanta and Hadiya Faheem
Introduction
Back Ground Notes
CAL’S Difficulties
– Dreadful Safety Record
– Plane Crashes and significant safety Events of CAL
– Strained Political Relations
– Other problems
– The low Cost Threat
Revival Efforts
– Simple Fleet
– Revamping its HR Policies
– Continuing its Business Model
– Promotional Efforts
– e-Ticketing
– CAL’S Dynasty Flyer Program
Other Initiatives
Improving Cross Strait Relations
The Benefits
The Other View
Looking Ahead

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