1. How is Zico Coconut Water perceived by customers? **Note that this is different than how they position themselves, we are looking for an analysis of the results of Zico’s marketing efforts.
2. Does customer perception of the brand match what Zico is trying to achieve through their brand positioning?
3. How do customers perceive Zico in comparison to their competition, specifically focusing on Vita Coco Coconut Water (www.vitacoco.com)
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